Selling 119 "To them, the Romantic Hero was no longer the knight, the wandering poet, the cowpuncher, the aviator, nor the brave young district attorney, but the great sales-manager, who had an Analysis of Merchandising Problems on his glass-topped desk, whose title of nobility was, 'Go-getter,' and who devoted himself and all his young samurai to the cosmic purpose of Selling—not of selling anything in particular, or to anybody in particular, but pure Selling." Lewis, Babbitt.
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